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May 7, 2013

The Future is Customer Service – Even in Romania

(Originally published April 29, 2013, in Capital, here.) Because predictions are best left to economists and fools, once in a while I think it’s my turn. […]
April 5, 2013

Corporate Social Irresponsibility

Because since this happened, I can’t shake the ugly feeling that this disgusting and ignorant campaign has created in me. Yes, it got my attention. That’s for sure. And now I find there is something about the brand Sensiblu that resonates in me with unease. Now when I see their signs and commercials, lying and trickery are the first words in my head. Yep, that got my attention. It certainly did. And you did change my attitude. And now you know what it is? I don't want to shop there. To put it simply: Sensiblu, you owe us all an apology.
March 18, 2013

Segmentations from Underground – Where IBM Meets Dostoevsky

(Originally published March 14, 2013, in Dilema Veche, here.) I am a sick man…. I am a spiteful man. I am an unattractive man. I believe my liver […]
March 4, 2013

Little Lessons on Logos

The creation of a successful logo is a mix of skill, luck, talent, intuition, and hard work. The most important rule, of course, (for almost anything) […]
February 4, 2013

Hey, You! Eat Here!

(Originally published Jan. 28, 2013, in Capital, here.) A new restaurant opened recently in my residential neighborhood. It’s not a bad-looking restaurant. In fact, it’s rather fancy. It […]
August 23, 2012

Wanted: A Political Strategy

(Originally published Aug. 23, 2012, in Dilema Veche, here.) Given the tone of political conversation in Romania these past several weeks, clearly there is no need anymore […]
August 1, 2012

A Confusing Ride Along the Path of a Product

(Originally published in August 2012 issue of  Lafferty Cards & Payments Insights.) There is a traffic circle (or “round-about” if you’re from England) along one of […]
July 14, 2012

The Business of Politics

(Originally published July 14, 2012, in Capital, here.) Politics in a democracy is like business in a free market. The winners in the end are the ones […]